HEROES2021: Employee Volunteerism Elevates CSR Through Innovative Campaign

Speaker: Dave Devilles, Vice President for Employee Relations, CSR and Sustainability, Union Bank of the Philippines

In the Philippines, when the coronavirus pandemic hit, the digital capability of a local bank was leveraged to mount a campaign that sought to help the public education sector in equipping schools that are struggling to adapt to the blended learning approach that the government intends to implement when the school year opens. This story tells the grit and determination of a motley crew of employee volunteers to address the plight of  800,000 public school teachers.  This campaign is also a story of how employee volunteerism pushed the boundary of what corporate social responsibility can do especially in a time when a co-creating innovative solutions are needed most.