Creating Shared Understanding and Alignment Part 2: How to Tell Your Corporate Story

Recorded: July 2021

Career Roadmap: Foundation, Generalist/Specialist, Strategic Adviser

Storytelling is one of the hottest communications skills. But there’s a particular type of story that needs far more attention than it currently gets...your corporate story.
 
Your corporate story conveys the heartbeat or DNA of your organization: in essence who you are, where you’re going, and how you’ll get there. It’s the most important story you can tell because it needs to unite people and anchor everything they say and do.
 
Your corporate story needs to be incredibly simple because people need to get, buy, share and, ultimately, live it. Unfortunately, it’s also notoriously hard to craft for two reasons:
 

• The need to work with Executives, analysts, and strategists, understand their often complex thinking, add to the discussion, and demonstrate your value.
• The need to balance the sheer number of stakeholders, viewpoints, and vested interests involved.

Speakers: Zora Artis & Wayne Aspland, The Content Factory