Virtual Media Briefings: The Press Conference is Reborn

Recorded: March 2021

Career Roadmap: Foundation, Generalist/Specialist

Besieged with media requests regarding COVID-19, the surge, and vaccines, the Mayo Clinic media relations team began offering virtual media briefings a couple times per week starting in September. These briefings quickly became an effective and efficient way of using experts’ time and satisfying numerous media requests simultaneously. In the age of COVID-19, the press conference was reborn. 
In this session, we will share our learnings and tips to make virtual media briefings successful as well as our metrics and results. 
Three Session Takeaways: 
1. COVID-19 has changed the way we work, but also the way the media works. 
2. Virtual media briefings can be an effective way of managing numerous similar media requests simultaneously.
3. Virtual media briefings can be and effective tool in your toolbox for making experts available to the media and expanding your media relations reach without regard to geography. 

Speakers: Ginger Plumbo, Mayo Clinic