Embracing Tech of the Future, Using a Timeless Tool of the Past

Recorded: August 2021

Career Roadmap: Foundation, Generalist/Specialist

In 2021, we have access to countless technological tools to deliver messages to our clients, customers, and communities, But this hasn’t helped our ability to connect with them on a deeper level. For many small to medium-sized brands, having so many tools and platforms has created more problems. They struggle to keep up with new media. They’re overwhelmed with all the options and don’t know where to spend their time or money. They find themselves spinning in circles, neglecting a long-term strategy and losing that valuable connection with their audience. Since the beginning of humanity, one thing has been consistently used to build trust among people: storytelling. We used to tell stories around the campfire to strengthen our communities and now we tell them to grow our audiences, sell our products, and raise awareness for our causes. Storytelling is a proven science that evokes empathy, creates trust between seller and buyer, and inspires people to take action. If you use technology to tell stories so that your customers will feel a part of them and want to share them with the world, you will create loyal, long-term relationships with your communities, no matter what tools you use.

Three Session Takeaways: 

• How to use digital storytelling techniques to craft stories that create empathy and move audiences to action in just seconds!
• How to hack human psychology to make your stories more memorable.
• When and where to share your stories for optimal return.

Speaker: Rain Bennett, Six Second Stories